• Visual System Solutions


Changes to the European Directive 2002/58/EC have been introduced in 2009 . The directive regulates the way that websites allow visitors to manage their privacy. This directive amended privacy legislation designed to increase consumer protection. 

We have prepared this page to provide you with all the information and links to tools that will enable you to manage your privacy throughout your visit to this website.

1. Definition

Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer, if you agree. These cookies allow us to distinguish you from other users of our website, they help us to provide you with the best possible experience when you browse our website and also allow us to make improvements. Cookies improve your browsing experience by:

  • remembering settings, so you don’t have to keep re-entering them whenever you visit a new page
  • remembering information you’ve given (e.g. your postcode) so you don’t need to keep entering it
  • analysing how you use the website to improve the way it works for you, to make sure that you find what you’re looking for easily, and to ensure it meets your needs.
  • monitoring the efficiency of our advertising

2. More on how we use cookies

You can find more information about the individual cookies we use, and the purposes for which we use them, below:


2.1 Measuring website usage (Google Analytics)

We use Google Analytics to collect information about how people use this site. We do this to make sure it is meeting its users’ needs and to understand how we could do things better.


Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store yourname or address so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.

The following cookies are set by Google Analytics:

Name Typical Content Expires
_utma Randomly generated number 2 years
_utmb Randomly generated number 30 minutes
_utmc Randomly generated number When you close your browser
_utmx Randomly generated number 2 years

2.2 Storing your preferences

Our site may in the future allow us to provide you with options to improve your visit – remembering information you put into a form, for example. Currently the site sets a master cookie, which identifies you from page to page to enable these features to happen. However, currently no data is stored or used by this cookie. 
Name Typical content expires
  SESS Randomly generated number 1 month                          


2.3 Enabling a better experience

Our site uses a technology called JavaScript, which helps things look more pleasing on the page. The site identifies if your browser has JavaScript enabled and then sets a cookie so that it knows this is the case for the duration of your visit.
name typical content expires
  Has_js Randomly generated number        When you close your browser


2.4 Giving you a mobile experience

Our site checks to see if you are using a browser on a mobile device. If so, we provide you with a version of the site that is easier to read and use on a smaller screen. The site then sets a cookie so that every page is then delivered in the mobile version.
name typical content expires
Randomly generated number          When you close your browser


3. Making our advertising more relevant to you 

3.1 Performance cookies
Our site uses cookies to tell us when a visitor to our site arrives through one of our adverts so that we can understand how well our campaigns are working.
These cookies are managed by our advertising partners but they are not allowed to use the information for any other purpose than described above. This cookie will only be put on your computer if you have not opted out of receiving cookies in your browser settings.
These cookies DO NOT:
  • Gather information that could be used to advertise products or services to you on other sites
  • Remember your preferences or anything that could identify you, such as a username or personal details you may provide    
  • Target adverts to you on any other website   
name typical content expires
ID Number generated by Doubleclick.com 30 days                              


3.2 Targeting Cookies

Just like newspapers and magazines, commercial websites survive through advertising. Without it, much of the web you love would go dark. 
Modern digital advertising networks use cookies that are placed on your machine. They sit on your computer for 30 days and tell the advertising network that you have visited us. When you visit commercial websites that also subscribe to the networks, you will occasionally see our adverts. That's how our advertising spend reaches the websites you like and allows them to continue. 
The cookies are harmless, last for 30 days only, ensure you receive the most relevant adverts to your interests and allow the great websites you like to survive.
Targeting cookies are linked to services provided by third parties such as social media ‘like’ buttons and our targeted advertising campaign suppliers. The third party provides these services in return for recognising that you have visited our site.
  • We use ‘targeting cookies’ to link to social networks that may subsequently use information about your visit to target advertising to you on other websites.
  • We provide advertising networks we use with information on your visit so that you can be presented with adverts you may be interested in, based on your browsing behaviour.
We currently use the Google Display Network GDN to serve our ads online and the cookie used by that network is shown here.
  • Doubleclick.net, the Google display network cookie that helps deliver relevant ads to you, expires in 24 months. 
  • _drt_, the cookie that is used by social networks to track likes and deliver relevant ads, expires in 24 months.
We may use other advertising networks in the future that will use similar cookies in a similar way to help them serve you with relevant advertising.
You can learn more about Google cookies, how they work and how to manage them here: https://www.google.com/policies/privacy/
3.3 Improving our email marketing 
We use cookies to track, measure and improve our email marketing to customers. If you have opted in to receive emails from us, our cookies will:
  • Help identify you the next time you visit our site so that, for example, you wont have to re-fill in forms with your details
  • Help identify you if you respond to an email from us
  • Understand your interest in our website so we can serve you better 
name typical content expires
Munchkin Cookie Page Visits, Link Clicks, Referrer,
IP Address, Cookie ID
Do not expire         
4 How to manage cookies
If you continue with your visit to this site, you consent to the use of our cookies. Alternatively, you have options to manage the cookies that you want to accept from this site which we have detailed below.
Browser settings: Most browsers can be altered to prevent your computer from accepting cookies, although this may mean that some of the features of this site (and other sites) will not work properly and may restrict your user experience.
These settings will typically be found in the 'options' or 'preferences' menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the 'Help' option in your browser for more details.

Turn off anonymous Google Analytics cookies: You can install a Google Analytics browser "plug in" to prevent the website sending information about your visit to Google Analytics. More information about this can be found below.

Other useful links
If you would like to find out more about cookies and their wider use, you may find the following links of interest:

The IAB has provided the following website to give information specifically about privacy issues around Internet advertising:

For further legal information about privacy issues, you may find these links useful: