• Visual System Solutions

Sahara Plc adds Panasonic to its Range of Large Format Displays and Projectors

Panasonic Large Format Displays and Projectors will be included in the Sahara brand portfolio from September 1st 2015.

The Sahara Large Format Display business has doubled in 2015, and the addition of Panasonic compliments existing ranges by adding greater choice for resellers. The addition of Panasonic’s projection line up also offers Sahara the most comprehensive installation portfolio in the industry.

Five Panasonic visual products have been nominated for upcoming AV awards in September 2015, whilst Sahara has been shortlisted for the Distributor of the Year category. Sahara currently offers over 1,000 presentation products, sold through approximately 1,900 UK resellers and 80 international distributors.

Gareth Day, UK Group Manager for Visual Systems at Panasonic said: “Panasonic is market leader in high brightness projection and we have ambitious growth plans for our large format displays. We are looking forward to engaging with Sahara, and its reseller community, to ensure that we can grow together.”

Kevin Batley, Managing Director at Sahara said: “It’s been an exciting year at Sahara and we are delighted to announce our partnership with a blue-chip company like Panasonic. With a strong foothold in large format displays, a larger facility and increased onsite logistic capabilities, Sahara’s portfolio will be strengthened by the new range of Panasonic solutions that we can offer our customers, whilst helping us to realise our plans for further growth in the market.”